DayNite is a unique way to utilise roadside backlit media (eg BL48sheets & 6sheets) by cleverly adapting the daytime images and copy lines so that the poster shows an enhanced version at night.
By careful manipulation of certain elements of your existing artwork - which we will guide you through- you can effectively enhance the creative delivering a striking 'Nite' visual . ie one creative for daylight hours and another as soon as the evening draws in.
Dependant on the creative this process is not usually suitable for controlled lighting environments eg stations/ airports/ shopping malls etc. However depending on the media chosen, it may still be possible to bring your idea to fruition.